Sponsorships can be an effective way for businesses to promote their brand and gain exposure for their products and services. It is important, however, to be aware of the key legal issues before entering into a sponsorship agreement.

Chris Bennett, Co-Chair of DLA Piper (Canada) LLP’s Intellectual Property and Technology Group, provides an overview on sponsorship agreements in Canada in this Q&A, covering topic areas such as:

  • Rights of the sponsor
  • Intellectual property rights
  • Ambush marketing
  • Regulatory issues
  • Competition law
  • Sponsorship of a charity
  • Tax issues

Download a copy here.

This article first appeared on Practical Law online, and is reproduced with the permission of the publisher, Practical Law.